April 18, 2024
L.L.Bean Breaks from Social Media for Mental Health Month
The outdoor brand partners with Mental Health America and introduces NatureDose app challenge to encourage time outside.
“Prioritizing time outside isn’t just about embracing our company purpose; it’s about nurturing our individual wellbeing,” said Shawn Gorman, L.L.Bean Executive Chairman of the Board and great-grandson of founder Leon Leonwood Bean. “At L.L.Bean, we recognize the profound and tangible impact of time spent outside on our mental wellness, and we’re proud to partner with Mental Health America, which plays a key role in increasing outdoor access through research and wellness programs. And new this year, our ‘Be An Outsider’ challenge on NatureDose will help people better understand their time outside and how it positively impacts their wellbeing. Our hope is more people can take a step back, assess their priorities and create new habits centered around spending a bit more time outside this month.”